Has your organisation purchased Google ads in the past 14 years?
Google is facing a multi-billion-pound legal action for using its near-total market dominance to charge UK-based businesses and organisations unfairly high search advertising prices.
Did you or your organisation buy Google ads to appear at the top of its search pages? You may be entitled to compensation as part of this claim.
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As Seen In
The Claim
This legal claim argues that Google used anti-competitive tactics to shut out competition in the general search and search advertising markets, enabling Google to charge more for search advertising than it could in a competitive market.
Dr Or Brook is seeking compensation for UK-based organisations that bought ads from Google to appear on its search pages, between 1 January 2011 and 15 April 2025.
About Us
About Geradin Partners
Geradin Partners is a specialist law firm dedicated to helping businesses and consumers pursue claims arising from competition law violations. Renowned for its expertise in competition law and digital regulation, the firm has represented clients in several landmark European and UK cases, including acting for class representatives in other collective actions in the Competition Appeal Tribunal.
About Dr Or Brook
Dr Or Brook is an award-winning academic in the field of UK and EU competition law with an impressive, interdisciplinary background and years of experience in her fields. She is an Associate Professor of Competition Law and Policy, serving as the Deputy Director of the Centre for Business Law and Practice at the University of Leeds. Dr Brook has created a special purpose company, of which she is the sole owner and controller, and which will be the registered entity bringing the case on her behalf.
The Facts
The Impact of Google’s Search Monopoly
This claim argues that Google has been shutting out competitors both in the general search and search advertising market, allowing it to charge more for search advertising than it would be able to in a competitive market.
Approximately £5 billion
We estimate Google’s conduct has caused billions of pounds worth in damage to advertisers across the country.
£14 billion
How much money Google made from selling search advertisement in the UK in 2023 alone.
Why Register with Us
No cost
If you or your organisation bought search ads from Google, if this claim is successful, you could receive compensation without needing to pay anything at all.
Access to compensation
Registering for updates ensures you are first in line to receive information about the case. If the claim is successful, you will be informed of the process to receive compensation.
Holding Big Tech accountable
Google, one of the richest companies on the planet, is squeezing UK businesses at a time when many cannot afford it.
You could be owed compensation
If you or your organisation bought search advertisements from Google, between 1 January 2011 and 15 April 2025, you could be entitled to compensation. Register below for updates on the claim.
Register Your InterestQuestions
This collective claim is brought against several entities within the Google group of companies: Alphabet Inc., Google LLC, Google Ireland Limited, Google UK Limited, Google Asia Pacific Pte Limited, and Google Commerce Limited. Together, these entities are referred to as “Google”.
If you or your organisation is based in the UK and purchased search advertising from Google (either directly or via a media agency) between 1 January 2011 and 15 April 2025, you are automatically included in the class.
Ultimately, this will depend on the court, which in this case is the Competition Appeal Tribunal (CAT). Given the complexity of the issues and the size of the affected class, the action will likely take 2-3 years. This is standard in collective actions.
The News
Google Faces Multi-billion-pound Class Action From UK Businesses That Were Overcharged For Search Ads
Multi-billion-pound legal action filed against Google on behalf of hundreds of thousands of UK organisations and businesses, which bought ads from Google to appear at the top of its search pages.
Google Faces £5 Billion Class Action Lawsuit in the UK - CNBC
Google is facing a £5 billion class action lawsuit in the UK, accused of abusing its dominance in the online search market to stifle competition and inflate prices. The lawsuit, filed by competition law academic Or Brook, represents UK-based organisations that have used Google’s search advertising services since January 1, 2011.
Google Faces £5 Billion UK Lawsuit for Abusing Dominance in Online Search - Reuters
LONDON, April 16, 2025 - Alphabet's Google is facing a class action lawsuit in the UK, potentially amounting to £5 billion ($6.6 billion). The lawsuit, filed at the Competition Appeal Tribunal, alleges that Google abused its dominant market position in the online search industry.
